Top LinkedIn Updates and Features in 2022
Now Facebook is on the throne of social networking, while LinkedIn is the king of online professional networks, unique in the area of business development "B2B", job opportunities, and professional interactions.
LinkedIn serves 830 million members worldwide, sees record levels of engagement growth for six consecutive quarters, and implements new updates to improve accessibility, enhance user service listings, including improving search to rediscover posts, and adding URL display options assigned to personal files. Here's a closer look at the updates and new features:
Captions in real-time
The most notable update is the real-time captions for LinkedIn's audio events, which were initially launched to jump on the Clubhouse boom back in January. With this update, users will not only have reading options, but they will also have more ways to tune in to live audio discussions whenever they have the time.
Rediscover Jobs
For posts you've already seen on the app, LinkedIn is implementing a way for users to search the Creator's name and keywords (which you can already do on Facebook).
Service Lists
LinkedIn is also adding improvements to its service listings so that profile visitors can see comments while you're broadcasting. Providers will be able to share reviews in their feeds so they can take advantage of the benefits of word-of-mouth recommendations. This update will be one that can be taken seriously as LinkedIn reports seeing 3.5x growth in people searching and requesting services in the app.
URL display options
LinkedIn also officially announced that users will soon be able to add a link to the top of their profile, redirecting visitors to the company's website. This feature will only be available to those who use Creator mode first before rolling it out to all users.
With user engagement continuing to rise on LinkedIn, now is the time to test and understand these new updates so you can apply them to your overall marketing strategy.
If you're ready to start using LinkedIn for business, contact the Social Media Specialists at Marketing House Agency.
